Outsourcing — 20 Places to… Business

Will This Be The Great Depression 2.0?: Part 1

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When working with a client to build or improve his website, there are lots of things that you can do for outsourcing jobs. Certain things you’re going to need to do. You’re going to sit down with a client, you’re going to need to talk, SEO techniques, objectives, strategy and map out the tactics. It’s not possible with twenty-four hours in a day to do every tactic under the sun, so when you go through that process, so you need to prioritize.

It goes without saying that to try and do all these things in one go all at the same time is going to be quite heavy going unless you have some heavy duty systems in place.

We need to get from, here’s what needs to be done, to getting it down without you necessarily really being in there in the real world. Yes, we can go ahead and do blog comments, for example. Whenever someone asks you, as a customer, can you do this, the answer is always yes, how much money do you have? On a higher level, if the person has a website but they have no free offer or free report, I’ll often interview them. I had a health care company who taught doctors how to not cut off the wrong leg, using an air safety checklist.

About 90,000 people a year are killed in the United States in hospitals by medical mistakes every year. That’s like a 747 Jumbo crashing every day. If a Jumbo crashed every day, the place would be in an uproar but because it’s someone’s Grandma in a little hospital and they get a shot with ten times the dose that they need and they get killed, it’s not news. But 90,000 people a year get killed by medical errors. When doing my outsourcing jobs and one, I train them on how to say that. They would go round saying, well, 90,000 people get killed in the United States every year, and everyone says, well there are 500 million people, those are acceptable odds. Contrast that with putting an image to it, a Jumbo jet crashing every day. Oh gracious, the horror! because we’ve ridden on planes.

On a higher level, I’ll work with them on the strategy. I’ll create an audio where I interview them. ‘Hi! Welcome to Healthcare Matters. Today’s show is focused on the mortality rate in hospitals across the United States. This is totally unnecessary. With us is a special guest and expert Bert Steveharden who is the owner of the company and knows all this stuff.’ I interview them. Now they have a free audio to give away on their site. That kind of thing I will be personally hands on because it’s fairly strategic, it’s something that’s creating media, so I’ll be on the video or on the audio with them. However, once we’ve made the number of audios, and you can make twenty to forty videos in half a day, easy, no script, no nothing. They already know the information, they just need to be cued. So I’ll help them with that.

Then for anything else, the systems, like video placements, YouTube and all that, I’ll have subcontractors that I outsource to. Their role is really just to put in the keywords, the meta tags and get it distributed and they’ll use a tool like Traffic Geyser from my friend Mike Koenigs. I find a tool. I usually have two or three that we’ve tried. There are quite a few things that go bust. We’ll go through suppliers until we find the right ones. Everyone who is doing this outsourcer thing doesn’t want to hear that sometimes it doesn’t work. Eventually what happens is, the cream of the crop rises to the top. Over time you eventually find one to three suppliers in the area that you want that you keep under your wing and those are the people you subcontract to if you’re offering services.

So I’ve got a great web designer. He can have a blog up in twenty-four to forty-eight hours for my radio show clients. He just turns it around. He knows how I work, he knows the system I teach to people. They need a PodPress blog, they need a banner, they need a footer, they need a two or three column blog and here’s what goes on it. There’s a pattern to it. Once you’ve got a relationship, we just give him the pattern and there are just things you can’t work around, like experience. I’ve worked out several projects when outsourcing jobs. I say, remember what we did with that guy in New York, do that again, only this time make it red. So any time you know you’re going to duplicate something for someone, use your own experience as a template. That is the best thing I can say there. There is no easy answer. There is no God coming down from heaven with a golden finger touching people’s websites. Be familiar with the works of Dr. Mike Woo-Ming to learn more.

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Virtual real estate investing probably makes you think of a number of things. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans or you may think instead of short sales, bulk reo investing and virtual real estate investing. Likely you also wonder how these things will factor into your life as a real estate investor in the current economy.

There is a lot of information out there on real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. Whether your target is short sales, bulk reo sales, virtual real estate or improving real estate investor abilities, you need to know some real estate investing basics. Here are three main real estate investing concepts that many experts do not even know:

1. You always will get a positive result from investing in real estate investing education. Each real estate deal can represent thousands of dollars in potential wealth. Knowing about getting that wealth is the key in the end to your success. Learning about real estate increases your chances of success when you do a real estate deal. Small investments in education yield big results upon implementation.

2. You can succeed in real estate investing in any economy. Many people are under the misconception that success is possible in real estate only when the economy is good. You should remember that a bad economic situation is not usually bad for real estate investors. Likely you will be able to find properties at deep discounts. You could also locate deals that would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. Knowing how to do these deals can create wealth for you and save others from major financial difficulties.

3. A lot of money is not vital to your success as a real estate investor. You can succeed in real estate investing no matter how much money you have. Many types of deals enable you to use other people’s money to do them. If you are a good investment private lenders may let you use their money. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

Real estate investing is a good way to generate a great deal of wealth. You will have the ability to create income in any economy. By using a base of knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you can create success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

Will This Be The Great Depression 2.0?: Part 1

When involved and working in internet marketing it is a good idea to build a virtual team and outsource it. When you outsource it, you need a web guy, you need someone who helps with your off site promotion stuff and SEO techniques as well. You need a few key players who’ve been skilled up in particular tactics. You obviously need a video guy, someone doing some sort of article or writing related stuff and then after you’ve mapped out that strategy, you just talk to your team and say things that need to be done.

The things that you need to work and need to be involved in are things where it’s really at the top end working with the client generating the content. When you are required to make over a site, you need to be involved personally. Then it is going to be distributed out through the different media, be it taking the videos that you do and getting transcripts done and posting them out as videos or posting the videos themselves. That sort of stuff is hard to outsource.

From there you identify what your objectives are when you outsource it. You pick off what those low hanging fruit, easiest hidden resources are and go for those methods.

I’ll mention it again, it comes back to the objective. We get so caught up in the process. Which software do we want to use? It’s not even serving your objective, it’s creating more work and you’re spinning your wheels.

To change direction, consider how you go about implementing some of this online and off line publicity to drive traffic to the sites. One of the mistakes people make, new people make is that they don’t use leverage. There are still some other very internet marketing 101 things going on, like there is no offer, no call to action on the site mainly around an opt in box, whether you use a squeeze page or an opt in box. The biggest mistake is it’s below the fold.

The other biggest mistake I continue to see is in the copy and that is that the information is more about the company than about the benefits that the visitor will get from buying the service or the product that you recommending or talking about or selling.

Other than that, the big one in the new media is not having text to go with non text media. So search engines cannot find you if you’re using a lot of audio and a lot of video. I’ve seen a lot of video blogs with a lot of great information but there’s no good headline or summary of that information, it’s just, hey, check out my latest video post. People aren’t sitting down searching, ‘hey, video post.’

The prime thing I still see are the keywords people choose are still the solution and not the pain. So if you’ve created this new invention and you expect people to be searching for it, that won’t work. The most basic example is, people type in headache or migraine, they don’t type in paracetamol. I continue to see that on keyword selection. It’s important to note that keyword selection is one of the most important things and one of the first places, at least when you get to the point of building your website that you need to focus on. It’s important to figure out the point at which your clients, the cycle they have, the point at which they are in the buying part of that cycle. You need to discover how to get in front of them and then find those keywords.

Researching long tail keywords is also very important. Let’s say they’re going after a particular camera or something like that and you go for the specific model number because that is a buying person. Similarly, if someone has a problem with a headache, we need to know what is it that they’re typing into the search engine at the time of them having a headache. These newbie mistakes are usually done by new entrepreneurs.

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