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Executive Job Search Tips: Why You Should Use a Blog

by Lisa

Maintaining an online presence is becoming more important as employers rely on the Internet to research job applicants. At the higher levels of the corporate ladder, a strong, professional presence online is absolutely critical, and this is especially true for executives. Writing your own blog can certainly accomplish this, and can get some great results for your job search.

You’ve probably read numerous blogs in your time, but haven’t written your own. Some people use them for personal venting sessions while others showcase their professional expertise. If you’re trying to build your brand and enhance your executive job search, creating a blog is a good idea. However, if you’re unsure that it will work for you, here are four reasons to consider it as an option.

 

You Get to Share (and Grow) Your Expertise

One great aspect of writing blogs for your field is that you have the opportunity to share your wealth of expertise. Having been in your field for many years, you’ve seen it grow and can share your own comparative analysis, as well as offer insight into where you see your field heading.

Additionally, you get to conduct research for your blog that can help grow your knowledge. When you’re wrapped up with a specific company, your job is often to know the specifics of that company and those in direct relation to it. Writing blogs is different, however, as your approach needs to be a bit more general in order to apply to all of the professionals that might be reading it.

 

You Can Increase Networking Opportunities

By writing a reputable blog for your field, you could eventually draw in members of your field who would like to comment on your writings and maybe even contact you directly. It helps if you have already set up a LinkedIn profile that you can link to from your blog. This way, interested parties who have already gotten a taste of your level of knowledge can look at additional accomplishments and know how to contact you if they’re looking to recruit.

 

It’s a Great Resume Builder

Another great reason to blog is that you can build on the accomplishments already on your resume. Since most resumes are shipped off in electronic formats, you can post a link to your blog when you apply for jobs. This way, employers can look at your level of expertise through your blog as they narrow down their options for the position.

 

You Might Eventually Guest Blog

There’s something very special about having someone ask you to guest blog for their site. It’s quite the honor to get this type of offer, as it shows that your expertise in the field is becoming well known and shows that you’re doing quite the job of developing your name as a brand. As you develop your own footprint in the blogging world and expand your professional brand, you might find that some will come to you for your expert opinion. It’s vital to your job search to take any given opportunity to guest blog, as it will very often help build your name as a brand and lead to some amazing opportunities.

Some say that the idea of blogging being a benefit to a job search is a moot concept because so many people can do it without a professional background. However, many of the major blogs are written by well-respected, well branded professionals. Why not give it a good try, and see if you can build your name as a brand and improve your executive job search?

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